Growing number of people consume news through TikTok — study

July 27, 2022 0 Comments

Facebook remained the most widely-used social media app for online news in the Philippines but TikTok saw the highest jump in news consumption among major platforms, according to a report published on Wednesday, 15 June.,About 15 percent of 2,023 adult Filipinos polled from 18 January to 2 February said they used TikTok as a news source, based on the latest report by the Reuters Institute for the Study of Journalism.,The figure was nine percentage points higher than last year, signaling that TikTok is an emerging player in news consumption.,However, 30 percent of poll respondents said they felt the amount of news on the platform was not enough.,Those who thought there was not enough news on TikTok were older Filipinos, or those ages 45 up (41 percent), rather than social natives (24 percent) and digital natives (27 percent).,GMA Network, aside from being the largest radio and television network, is the largest news creator on TikTok, according to the Reuters study.,Other brands that have attracted a loyal TikTok following are ABS-CBN, News5, The Philippine Star, Manila Bulletin, DZRH, and Rappler, it added.,The same report also showed that Facebook was still the leading news source for Filipino internet users among all social media platforms, with 73 percent of respondents saying they were relying on it.,It was followed by YouTube (57 percent), Facebook Messenger (35 percent), and Twitter (16 percent).,The report also indicated the increasing preference of Filipinos for online content, adding that the Philippines was among markets with the smallest proportions that mostly read news in the text (47 percent) and the biggest proportion of people that mostly watch online news videos (26 percent).,The study showed that the number of Filipinos who believed they can “trust most news most of the time” increased to 37 percent this year amid a surge of Covid-19 cases around the time the survey was conducted.,Based on the report, the five-point gain was the second biggest among the seven countries with increased trust levels this year, led by South Africa with 61 percent.,Concern over online misinformation has eased somewhat among Filipinos, the Reuters study added.,Fifty-six percent of respondents said they were worried about identifying fake news online, slightly lower than the 59 percent figure a year ago.